Information We Collect

Fjallraven may collect information you provide directly, information related to your order, and information collected automatically when you use our website.

• Contact details such as your name, email address, and shipping information.
• Order details such as purchased items, order number, transaction date, and order status.
• Account information if you create or use an account on our website.
• Customer service messages, return requests, product questions, and related support details.
• Device, browser, website usage, cookie, and analytics information.
• Email marketing preferences if you subscribe to receive promotional emails.

How We Use Information

Fjallraven uses customer information to operate the online store, process orders, improve the website experience, and provide customer support.

• To process, confirm, manage, and fulfill orders.
• To communicate about purchases, customer service requests, returns, or exchanges.
• To respond to product questions, account help requests, and support messages.
• To help protect the website, prevent misuse, and maintain store security.
• To improve website layout, product browsing, content, and customer experience.
• To send marketing emails when you have subscribed or otherwise agreed to receive them.

Order Processing

When you place an order with Fjallraven, we use the information you provide to process your purchase, prepare order communications, review payment status, arrange fulfillment, and provide customer support related to your order.

Order information may also be used to handle return requests, exchange questions, damaged or wrong item issues, and other customer service needs.

Payment Information

Fjallraven may accept payment through PayPal, Stripe, or credit card payment services. Payment details are handled by the applicable payment processor and are used to authorize, complete, and manage transactions.

We do not ask customers to send full payment card details by email or through customer service messages. Please do not include sensitive payment information when contacting us.

Cookies and Analytics Tracking

Fjallraven uses cookies and analytics tracking to support website functionality, remember certain preferences, understand how visitors use the website, improve page performance, and help maintain a smoother shopping experience.

• Essential cookies may help the website function properly.
• Performance cookies and analytics may help us understand website traffic and usage.
• Preference cookies may help remember selected settings or browsing choices.
• Marketing-related cookies may support advertising or email-related measurement where applicable.

You can usually manage or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

Email Marketing

If you subscribe to Fjallraven email marketing, we may use your email address to send updates about products, promotions, store news, offers, or related marketing messages.

You may unsubscribe from marketing emails by using the unsubscribe option included in marketing messages or by contacting us at [email protected]. Transactional emails about orders, payments, customer service, returns, or account activity may still be sent when necessary.

Service Providers

Fjallraven may share necessary information with service providers that help us operate the online store and provide services to customers. These may include payment processors, order processing services, website hosting services, analytics tools, email services, and customer support tools.

Service providers are only given information needed to perform their services and are expected to handle customer information responsibly.

Data Security

Fjallraven uses reasonable administrative, technical, and organizational measures designed to help protect customer information. However, no website, online store, email system, or internet transmission can be guaranteed to be completely secure.

Data Retention

Fjallraven keeps customer information for as long as reasonably needed to process orders, provide customer support, maintain business records, prevent fraud, comply with applicable obligations, resolve disputes, and operate the website.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate.

Customer Privacy Rights

Depending on where you live, you may have privacy rights related to your personal information. These rights may include the ability to request access, correction, deletion, restriction, portability, or objection to certain uses of your information.

To make a privacy request, contact Fjallraven at [email protected]. We may need to verify your identity before completing certain requests.

Children’s Privacy

Fjallraven does not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review the request and take appropriate action.

International Users

If you access the Fjallraven website from outside the country where our website systems or service providers operate, your information may be processed or stored in another location. By using our website or placing an order, you understand that information may be handled in locations outside your own region.

Policy Updates

Fjallraven may update this Privacy Policy from time to time to reflect changes in our website, services, technology, or privacy practices. When updates are made, the “Last updated” date near the top of this page will be revised.

Contact Information

If you have questions about this Privacy Policy or how Fjallraven handles customer information, please contact us:

Email: [email protected]